Whether you realize it or not, there’s an annual gathering in Austin, Texas, this week called South by Southwest, abbreviated SXSW for all those in the know. Like all successful annual gatherings I’m sure it started out small, maybe in someone’s garage, maybe in a cow pasture; afterall, it is Austin. Its primary purpose remains to promote new musical talent and revisit some icons of various genres as well. Over the years SXSW has morphed from just music to music and movies to for the last little while, well, music, movies, and media, the latter a no brainer given the IT juggernaught the city is. All in all, a perfect amalgamation for the Texas capital known as “The Live Music Capital of the World” that has spawned cinematic wonderment from big screen director darlings Richard Linklater, Robert Rodriguez, and even Mike Judge. So what if anything does SXSW have to do with New Orleans? In my estimation, two, and now even three, things really:
(1) Park The Van Records. The label, the logo, the iPhone app. While today New Orleans may not be synonymous with outstanding new rock, likely future musician historians will beg to differ. Park the Van (or PTV) has tirelessly produced some of the more notable new music in an ever changing industry and done it largely in our own backyard putting own showcases year after year, playing venues of all dimension and even getting placement in JazzFest last year. But also – – –
(2) Tour schedules. All those acts clamoring to play for the hungry ears of SXSW travel there, and many by way of the Crescent City. Some hit us on the way there, and some hit us after SXSW has ended. Regardless of when, we invariably get some amazing acts on our local stages, acts that when they play Austin you’d maybe never have a chance of seeing due to said crowd clamor, and acts that because of SXSW New Orleans might not have been able to host. (3) Foburg. New Orleans’ incarnation of what SXSW must’ve been like in its infancy. Just a few years old now, it brought a great line-up this year, surely many of which their next stop like so many others will be Austin, clearly capturing at least some of half of point (2). Recently I asked PTV Label Manager Chris Watson his take on SXSW, and this is what he had to offer:
“SXSW is both rock n’ roll spring break for musicians and those who work for them, and an amazing opportunity to reach the music industry. It requires lot of work to make the experience something more than a party. Unfortunately, I think a lot of people think of SXSW as more of a lifestyle than a career opportunity, but that doesn’t mean that real business isn’t happening, it’s just obscured by a sea of Lone Star. There are lots of great New Orleans artists headed this year.