True olive oil lovers know there’s olive oil, extra-virgin olive oil — and then there’s Olio Novello, the first batch of oil made from the year’s olive harvest and the most coveted style of olive oil sold. Italians line up to buy bottles on the day they are released.
Rouses Markets exclusive Olio Novello is made in Sciacca, Sicily, in the Val D9i Mazara Region. Green olives from the 2021 harvest are picked early and pressed immediately, which preserves the flavor and aroma of the olive fruit. The oil is then bottled unfiltered, so it’s green and clear.
This is truly the most flavorful of all olive oils — its flavor is typically robust and spicy with a pleasant, slightly bitter finish.
Rouses Markets’ exclusive Olio Novello is produced in limited quantities and the first to arrive in the United States. After the oil has been freshly pressed, it immediately leaves Sicily for the United States to Rouses Markets to your table. Look for it in stores soon!
Rouses Markets
701 Baronne St,
New Orleans, LA 70113
(504) 227-3838
