Everywhere you look these days you hear an ongoing debate over a simple app known as “Uber.” The concept is simple: the San Franciso-based company provides an app that connects passengers with “for hire” vehicles and rideshare services via their cell phone. Pricing is handled through Uber on a distance or time basis.
During times of peak demand, the price can be several times normal taxi rates. At other times, Uber may cost less than a regular cab. The goal is to provide a functioning market within the app whereby users can always receive prompt service.