Over the past week or so, for some reason, I’ve been involved in several conversations about how a restaurant or bar markets itself and how it adjusts and tweaks itself to appeal to customers while also seeking customers who are appealing to the restaurant or bar.
I’m not talking about advertising. Any half-baked advertising brings customers in the door. You’d think anyone who walks into a business ready to spend money would be appealing, but not so. While you’re deciding if the place is right for you, the place is also deciding if you’re right for it.