Oakland California residents Teila Evans, Destiny Bennett and Zena Dave’ couldn’t be more excited about the 24th Annual Essence Music Festival which opened Thursday and runs through Sunday. “This is our first time to attend Essence. We’ve been planning this trip for months and are going to take in as many activities as possible,” said Evans, who manages client partnerships at a California company called Envoy. Dave’ is a marketing manager and Bennett works in social media. Female professionals are Essence’s target audience.
Since the Essence Festival began in 1994 almost 500,000 people have attended the empowerment seminars and marketplace at the Morial Convention Center, the evening concerts at the Louisiana Superdome and the myriad special events. This year will be no different. The empowerment seminars have become so popular that they are now dubbed the “Essence Empowerment Experience” and will occupy an even larger footprint. Already 70,000 people have signed up for one of the eight conference tracks.