What Black Star Books and Caffe offers doesn’t fit on a menu. Sure, there’s coffee and food, but you’ll also find art, music, books, life lessons, and even a business incubator. Owner Baakir Tyehimba created this space for people to enrich their lives through education, entrepreneurship, and community. We sat down with him to find out why he infused his coffee shop with so much culture.
Name: Baakir Tyehimba
Store: Black Star Books and Caffe
Since: Founded in 2010
What ignited the spark in you to start your business?
My wife and I started an African-centered homeschool to offer a quality education to students without burdening parents with tuition costs. To sustain ourselves while we did this, we decided to open up a business. We chose a coffee shop because it’s the type of space that brings communities together and creates an atmosphere where good thought and conversation flow.
In black communities there are few coffee shop-type environments. As a youngster I cut class sometimes and ran off to Magazine Street. I saw the beauty of those spaces and I said, “One day, when I get older, I will provide that type of space for the black community, for my community.”
What inspired the name “Black Star Books”?
I’m Islamic, and in their teachings, the star represents the child. The sun is the father, the moon is the mother, and because stars are the most plentiful thing in the galaxy, they are the children. Everyone is a child of somebody.
I’m also a big fan of Marcus Mosiah Garvey who was instrumental in raising up pride in the black community. He had a passenger ship line called “Black Star” that took people to and from Africa around the time of the diaspora.
We started this business as an answer to meet an educational need in the community. So when we say “Black Star,” it refers to the development of the black child and also represents a kind of mental travelling to ‘know thyself.’
What makes New Orleans businesses so special?
The familyhood of it. The local businesses ask, “How ya’ mom’n’em?” Momma is the manager and nurturer of the house. So when you ask about someone’s Mom, you’re really asking how the whole family is doing. When you get to know different business owners in New Orleans, that’s the type of questions and care that come about.
Who are your customers?
Everybody. I think it’s because of where I’m situated. There’s a lot of tourists that come by way of the ferry—I’ve gotten foreigners from Germany, Australia, the UK. I’m also in the middle of a predominantly black neighborhood. And as much as black folk drink coffee, we tend not to drink it in coffee shops. So we’ve been working on drawing in the local neighbors. When you come through the door, we say, “Welcome black home!” Here you’re a brother, sister, uncle, aunt, cousin.
If your shop was a beverage, what kind would it be?
The “Marcus Garvey.” It’s a combination of two house teas—the “Yemmalade,” a lemonade infused with rosemary herbs, and a sweet “Brown Sugar Baby” tea. The tart mixed with the sweetness… mmh it’s delicious! My friend LaMonte created it and it’s not on the menu, but I know when he sends someone in because that’s what they ask for.
Describe your business in a few words.
Oh, few words! But I talk a lot! I would say that Black Star is a community hub and small business incubator for the benefit of the community. The space was once a house so we allow people who have different ideas to come in and do their idea without having the strain of heavy overhead. We even kicked off two restaurants here. Each started doing brunch here and they got so popular they had to find larger spaces.
How would you define success in your business?
A lot of happy and smiling faces. The one compliment that means the most to me is when people say, “I felt I was at home.” I get that a lot. Success for me is really to have the capacity to serve the community and the people who come here.
What are your goals for your business?
We have to expand! I want to do a serious renovation of the building to make it flow better. We have a gift shop that we need to figure out how to pull in all the right products. We have a community library and want to put in more things for the children. In the backyard, we want to develop an open-air food court. Like I was talking about the business incubators– imagine having a small kiosk with a juice bar or live greens, the opportunity to establish yourself.
What’s your favorite local business?
I have two. Copper Bamboo—it’s a clothing store and natural hair care spot that sells a lot of clothing to my wife. Then there’s Community Book Center; I get my daughters things from there.
Will you share your favorite local lunch or dinner spot?
Nearby there is a place called The Kitchen on General Meyer Avenue. It’s like eating in the French Quarter but not having to be in the French Quarter. I also like Bennachin’s. It’s in the French Quarter on Royal. It’s West African cuisine.
What advice would you give a new business owner?
Be diligent, patient, and humble. Stay true to your vision because that’s why integrity exists. There’ll be a lot of advice and suggestions about what you can do to make more money. Even though people say business is to make money, a lot of times people don’t understand that that’s not your motivation. And so, integrity stays when you stick to your vision.
Phone: (504) 710-7398
Open Noon to 7 p.m. Tues – Sun.
While drainage system improvements and road construction make “shopping local” a bit more challenging in the short term, the critical improvements mean our city will be safer and stronger for generations to come. We hope you are inspired and continue to shop small and shop local—even if it takes a little extra time!
The Shopkeeper Stories are brought to you by StayLocal, the Greater New Orleans independent business alliance, in partnership with Uptown Messenger. Learn about their work or become a member at www.staylocal.org or email email@example.com.